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Friday, March 27, 2009
What is the Red Bull Music Academy?
Posted by Ivan Pena on Fri, Mar 27, 2009 at 9:59 PM
What is the Red Bull Music Academy? That is what I first asked myself when I heard about it. The multi-faceted energy drink brand has branched out into the realm of DJ culture and music conferences with its "yearly celebration of all the journeys and breakthroughs, all the dreams and intricacies that go into the music we love."
The Academy shifts location to zoom in on micro-cultures and new musical hybrids that are springing up all over the world. The next major RBMA event will hit London in the Spring 2010. Having just returned from SXSW, I believe that music conferences are where ideas go to be incubated. There is an immeasurable value in spending time with fellow creatives, talking about creative things and hoping to fulfill creative dreams.
For two weeks, attendees get to attend lectures from today's most relevant names in electronic music (for example, ?uestlove from the Roots in video below), create and share with other like minded folks and party their ass off.
Who gets to go? The application phase for the Red Bull Music Academy 2010 starts May 11, 2009 and ends July 27, 2009 – look out for the Application Package hitting a record store, clothing boutique or bar near you very soon. All application info and materials will also be available on www.redbullmusicacademy.com.
The Academy is intended for anyone with a strong yen for music and a desire to be involved in its evolution: DJs, producers, MCs, singers, sound engineers, broadcasters, laptop lapdancers, soulful songwriters - all will be considered. Candidates must be over 18 when the workshop starts. If you are selected, then RBMA will cover your costs and bring you to the party. Not bad, eh? I might start working on my scratching skills.
Watch more of the video lectures at: www.redbullmusicacademy.com/academy-info/people/
Enjoy. Share.
Ivan
Ivan Pena has an Advertising degree from UF, 8+ years in corporate and consumer marketing, 10+ years in graphic design and promotions. Ivan runs his own independent record label and boutique advermarketing agency, Mohawk Bomb. Join Ivan on Twitter: www.twitter.com/mohawkbomb
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