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Monday, July 21, 2008
The sales charts don't mean what they used to.
Posted by Eric Snider on Mon, Jul 21, 2008 at 7:49 PM
I just stumbled across some stats that really show how CD sales have tapered off in the last decade or so:
1994: Tom Petty’s Wildflowers album went triple platinum (in excess of 3-million in sales). It reached No. 8 on the Billboard 200.
2006: Petty’s Highway Companion fell short of gold (500,000 in sales) while reaching No. 4 on the Billboard 200.
Both CDs came out when Soundscan technology — which records sales via bar codes — was available. So for the mathematically impaired, this means that Petty’s most recent disc charted four positions higher than his release a dozen years ago, but sold less than one-sixth the units.
Next time you hear about an act entering the Top 5 on the Billboard album sales chart, don’t assume that its moving a lot of copies.
Comments (7)
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Wow. Record sales are slumping compare to 14 years ago? Next thing your going to tell me is that gas prices are rising. Thanks for the scoop, Bob Woodward. How deep did you have to dig to mine that nugget?
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