The Style Issue: Designing lives 

Getting to know this year’s featured fashion designers.

Page 3 of 3

Lorena Knezevic, Lolodaisy by Lorena
Off to an early start: “Currently, I am still a high school student during the day and a fashion designer by night. The more I develop my brand Lolodaisy by Lorena and gain exposure to a larger client base, the closer I am to the goal of making a steady income with my designs.”
Her looks: “Transitioning between tumbling layers of silks and chiffons and the hard edge of leather, my aesthetic teeters between being modern and romantic. I hope to strike a balance between designs that are made to make a woman feel like she is beautiful, both being herself and the woman she had always hoped to be. Elegance, grace, a buoyant sense of freedom — these are things all women wish to embody, and these are things I wish all of my garments to embody as well. My designs at times are ornate and soft and delicate. There is a difference, though, between femininity and fragility. I call my aesthetic a modern romance because I believe in women being completely confident in their own sense of feminine beauty. (They) can be both soft and strong.”
From thin air: “Doing the impossible seems to be a requirement in the fashion industry … foreseeing the future, deciphering the desires of the masses, producing wearable works of art — it sounds like only magicians and dreamers would be capable of such tasks. Designers are both dreamers and magicians. Personally, I know of no other way to live other than to just keep on dreaming and turning those dreams into reality. I suppose that that is how I ‘make it’ in the fashion industry.”
Favorite jewelry: “Ranges from vintage finds to the ultra-innovative 3D printing designs of Ixism.”
International: “I was born in Torino, Italy and my family is from Croatia.”
Where to find Lolodaisy: lolodaisy.com and her Etsy store, lolodaisy.etsy.com.

Stephen Ogaga, SW8
He’s come a long way, baby: Ogaga was born in Nigeria and raised in London.
His goods: “Clean-cut, high-end street wear,” Ogaga says. “So you’ll see traditionally streetwear pieces with a more tailored cut to them.”
Globally conscious: His clothing line is named after the postal code of his stomping grounds in the London borough of Lambeth, in Vauxhall, and his upbringing and surroundings have influenced his aesthetic. Leather and clothing styles from Africa and around the world have crept into his modern streetwear. “My hottest-selling item is my leather Brixton jogging pants.”
Functional: “My line is unique because I feel like I design timeless pieces that everybody needs in their closet,” Ogaga told Fashion Week Tampa Bay.
Where to find SW8: “Right now we mainly use Instagram for promoting the brand.”
Self-taught: Ogaga began his foray into fashion design as a teen, sewing designer fabrics on the pockets of his jeans.
Go, Bulls! He graduated from the University of South Florida in 2008.
Controversial: His bio says he’s achieved “much success” in Internet marketing. He is facing questions, however, about the payday loan businesses he operated out of Tampa. The Federal Trade Commission halted the companies’ operations in September, charging that Ogaga and a partner used the promise of fast loans to gain access to consumers’ private financial information. Asked to comment, Ogaga responded, “It’ll be resolved soon. Our lawyers won’t allow us to comment on any issues. Sorry.”
If he weren’t a designer: “If I wasn’t in fashion, I would probably be in politics lol.”

(Information from Fashion Week Tampa Bay was used in this report.)

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