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Comment Archives: stories: A&E

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

I wish I could tell the difference between these two guys, but I can't. Two opinionated loudmouths who are occasionally entertaining but usually aren't.

1 like, 0 dislikes
Posted by Angi Horn Nagel on 04/24/2015 at 8:21 PM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

I enjoyed the article and I'm glad someone finally wrote about Bubba's comeback in Tampa. The article focused mainly on the morning show but the real story is how he took over the entire station programming 24/7/365. It is a brilliant move by Beasley and I think it will pay dividends in the long run. I wouldn't be surprised if other stations around the country would be interested in this concept and lease the content for their stations which would save them a lot of cash and give Bubba and Beasley extra revenue. They could relay the same daily content that WBRN plays and broadcast it to their local listeners in their towns and cities and cut their costs dramatically by not paying for on-air talent. Bubba has far reaching appeal as can be seen in his callers from Canada, Iceland and all over the US states. Also the other missing information in this article is how well the other WBRN shows are doing like the afternoon drivetime and the 25 cent evening show. Regardless of how you feel about Bubba this concept is unique and very cool. Looking forward to future installations of this continuing saga. Who needs reality tv when you have reality radio.

2 likes, 1 dislike
Posted by Masarati Miami on 04/24/2015 at 4:06 PM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

Bubba all the way...

2 likes, 0 dislikes
Posted by Gayle Finan on 04/24/2015 at 3:09 PM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

Men 25/54
@MrMikeCalta 7.7 #3
@BTLSRadio 8.9 #2
April 22
Adults 25/54
@MrMikeCalta 5.4 #8
@BTLSRadio 7.2 #2

3 likes, 0 dislikes
Posted by Ed Steward on 04/24/2015 at 2:57 PM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

I'm really glad people have taken the time to read the article, and I appreciate the fact that you (the fans) are weighing in.
With regard to this topic, I don't have a "favorite" and I'm not rooting for or against either show. I just thought it's a relevant topic in Tampa Bay and should get some attention. Nobody seems to be writing about it.

I wrote:
"Most weeks his ratings and Calta's ratings are within fractions of a point from each other in their desired demographics: Adults 25-54, and, specifically, men 25-54. And recently he beat Calta in both demos."

Then someone posted recent numbers:

25-54
Calta 5.1 down 63%
Bubba 5.6 increase 834%

Men 25-54
Calta 8.0 down 53%
Bubba 7.2 increase 702%

Even these numbers show that what I wrote is exactly true: They're usually fractions of a point from each other in the target demos. I even provided context regarding signal strength and marketing budget, and mentioned that Bubba's station was nowhere in the ratings before he came onboard. And my statement about ratings is backed up by the "black and white" numbers.

I understand that some people want a "Bubba rules; Calta's terrible" article, and others want a "Calta rules; Bubba's terrible" article. And if they don't get that, they see bias. But in reality, it's not a one-sided story. Like I wrote, Bubba's accomplishments are impressive, especially considering the tools he has. And, at this point, neither has distanced themselves ratings-wise to make them the clear winner. The ratings show that. They are what they are. Acknowledging that they're close in the ratings and are still fighting it out isn't spin or bias. It's the truth as it stands right now.

But this is a continuing story, and things change in radio. However it shakes out, we'll cover it. If one side pulls away, we'll treat it the same as if the other had pulled away. But I'm not rooting for either one to win, or even for there to be a clear winner. I am, however, grateful that you are reading and I do appreciate your feedback.

6 likes, 0 dislikes
Posted by Michael Murillo on 04/24/2015 at 12:53 PM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

@josh Ciani How is it that you say Bubba failed at syndication? I do believe he is syndicated in 9 different markets, I may be wrong at the number but however, he is syndicated and Cowhead is not syndicated anywhere. So I'm just curious how you came about your assumption. After all you said let's be real here, so let's!

9 likes, 0 dislikes
Posted by Kevlar on 04/24/2015 at 12:16 PM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

The figures do not lie, they are not emotionally biased, nor do they care who likes or dislikes them; That alone makes this article of interest. The article is clearly biased whilst the numbers are not. Bubba has increased his ratings dramatically meanwhile Calta's have declined dramatically. If that was the focus of the article is would be newsworthy not attempting to put a positive spin on Calta not yet being fired.

Will he be fired? Unknown, but its clear he has to do something to improve or the owners of the Bone need to do something to either improve his show or his chances of winning back fanbase. Either way the unemotional statistics will continue to improve for one and decline for the other. Given the last few months data I'd suggest the writing is on the wall.

Maybe the writer of this article can do a sequel and instead of being CLEARLY biased could try to not be and just report what is true and black and white (So to speak) without showing such blatant and embarassing bias.

10 likes, 0 dislikes
Posted by John on 04/24/2015 at 11:51 AM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

Don't forget Bubba has fans across the country from his Sirius days on satellite.

10 likes, 0 dislikes
Posted by Brian De La Pointe on 04/24/2015 at 11:28 AM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

Lets be real. Bubba failed in syndication. He just not funny, revalant or interesting. Corporate radio is all about the dough...and Calta, while not that great, is clearly a corporate guy. He will get the syndication deals. Bubba will not. A town like Tampa might take Bubba. But Atlanta, San Antonio, Chicago, nyc will not.

12 likes, 16 dislikes
Posted by robertj.waco on 04/24/2015 at 8:48 AM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

John took the words right out of my mouth

7 likes, 3 dislikes
Posted by Josh Ciani on 04/24/2015 at 7:33 AM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

BUBBA ARMY!
BUBBA ARMY!
BUBBA ARMY!

22 likes, 8 dislikes
Posted by William Thomas Phillips II on 04/24/2015 at 12:15 AM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

The bone is already buried, and Bubba's signal strength wont stay weak forever. Then what? You think advertisers that paid for a 14 share don't care about the numbers above? The dildos at the Bone made a major miscalculation when they fired Bubba. And so did Cowhead when he decided to act like a gloating shitbag to the man that did nothing but help him throughout his career. This is what should have been in that article.

33 likes, 8 dislikes
Posted by Johann Galloway on 04/23/2015 at 11:39 PM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

I get Creative Loafing, an alternative magazine, can be a little opinionated. However, when it comes to facts and numbers, all forms of journalism have to be objective. The guy who wrote this needs to get the Mike Calta dick out of his mouth and get the facts straight.
Ratings as of 4/15

12+
------------------------
Calta 3.6 - down 67%
Bubba 10.6 increase of 775%

18-34
-------------------------
Calta 3.7 - down 70%
Bubba 5.2 increase 2501%

25-54
--------------------------
Calta 5.1 down 63%
Bubba 5.6 increase 834%

Men 25-54
------------------------
Calta 8.0 down 53%
Bubba 7.2 increase 702%

44 likes, 6 dislikes
Posted by Johann Galloway on 04/23/2015 at 10:46 PM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

They are both such douchenozzles

8 likes, 16 dislikes
Posted by Yas Min on 04/23/2015 at 10:19 PM

Re: “Bubba vs. The Bone, Round 2: The Sponge Strikes Back

Seriously?? Calta was left a 14 share and dropped 64 percent to 5 share and you don't think Bubba buried him?? Bubba went from a zero share to a 7 share with a tiny signal strength. You are not even counting all off the online and app listeners. Trust me....the Bone is buried!

42 likes, 10 dislikes
Posted by Christie Como on 04/23/2015 at 10:15 PM

Re: “ArtPop Tampa will provide billboard-size exposure for local artists

This is a really great project! I recently started the Facebook group "Pop Up Art Shop Tampa" because I am so excited about the boom in Tampa's art culture! Are city is filled with so many creative artist and it is the perfect time for our city to be exposed to their talents! Thank you to the people who are putting this together and I'm so excited to see what happens next!!!

1 like, 0 dislikes
Posted by Kate Stewart on 04/19/2015 at 5:28 PM

Re: “GIFF 2015: Spring

A very different and compelling movie. Some very new ideas in cinematography that deserve a watch. I agree with this article that this movie is touching yet, unsettling. Most importantly, it is new and refreshingly different.

Posted by robbo06 on 04/19/2015 at 9:15 AM

Re: “Theater Preview: Gidion's Knot at USF

Everyone should come see this piece!

Posted by fanofgidionsknot on 04/12/2015 at 11:27 PM

Re: “Space invader — Ya La’ford's Quantum tour de force

Ya, I loved reading Megan Voeller's article about you and your extraordinary installation art. Congratulations on an awesome work and thanks to Megan for such a sensitive and meaningful interpretation of it. -Patton Hunter

1 like, 0 dislikes
Posted by Patton Hunter on 04/02/2015 at 11:35 AM

Re: “Tituss Burgess — the real star of Unbreakable Kimmy Schmidt (w/video)

I thought he said he was from Mississippi in the series? Fact check

Posted by Ed Adams on 04/01/2015 at 4:27 PM

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