Tuesday, July 29, 2014

Happiness by the smear

Nutella celebrates its 50th anniversary at Tampapalooza.

Posted By on Tue, Jul 29, 2014 at 6:09 PM

click to enlarge A Nutella food truck is headed to the Tampa bash dedicated to the locals this weekend. - NUTELLA
  • Nutella
  • A Nutella food truck is headed to the Tampa bash dedicated to the locals this weekend.

On Saturday and Sunday, Nutella will bring its “Spread the Happy” Truck Tour to the region for Tampapalooza at the Florida State Fairgrounds.

The free two-day festival pays tribute to all things local, everything from grub to performers, and Nutella’s nationwide food truck tour — which will continue for the next six months — honors the brand’s 50-year run as “the original hazelnut spread,” a press release said.

According to the release, Nutella's food truck tour is also promoting its “Spread the Happy” ad campaign that says an endless chain of consumers share a common affection for the product.

Among more than 40 other vendors flocking to the fairgrounds, including Maui Wowi and The Twisted Iron, the purveyors of the popular chocolate-hazelnut smear will serve complimentary samples and food pairings from 10 a.m. to 3 p.m. both days.

'Paloozagoers will have a chance to win Nutella giveaways, play games and more.

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