Florida CFO Jeff Atwater has been watching those television ads asking entrepreneurs and others to come to New York and start a business in the Empire State, and he's not a fan.
"The reality is that New York boasts the highest taxes in America, the highest cost of living in the country, and one of the worst business climates in the nation," Atwater wrote in a letter
to Governor Andrew Cuomo last Thursday, regarding Cuomo's "START-UP NY" ad campaign.
Sarcastically writing that "Perhaps you should consider the following when you choose to release the next iteration of these ad campaigns," Atwater's letter then lists a series of bullet points comparing New York unfavorably to Florida when it comes to recent economic success, such as citing a CEO magazine report calling Florida the second best place in the country to do business in the U.S, and New York 49th.
Cuomo's office isn't taking Atwater's letter lying down.
"For a CFO, he must be pretty bad at math if he doesn't understand that the zero in StartUp's zero-tax zones means no state taxes for new businesses," Cuomo spokesman Matt Wing told the New York Post.
Aides also defended the ads to the Post, saying they are functionally accurate.
If nothing else, the back-and-forth gets the Republican CEO in the news. He's running for re-election this fall, and is a heavy favorite against Democrat Will Rankin.