According to the Washington D.C. based newspaper The Hill, representatives for the presumptive GOP nominee said he is looking to bank 38 percent of the Latino vote to be competitive in the general election. That's up substantially from the 31 percent John McCain garnered four years ago, and is just shy of the 40 percent that George W. Bush garnered in his successful bid for re-election in 2004.
He better start working it.
The NBC News/Wall Street Journal/Telemundo Poll released on Wednesday shows Romney attracting just 30 percent of Latino votes, compared to President Obama's 65 percent rating.
Meanwhile, Democrats like Kathy Castor aren't taking that voting bloc for granted.
The Hillsborough County-area Democrat will participate in an event on Friday afternoon at Ana G. Mendez University in Tampa to increase Latino voter registration. She'll be joined by a coterie of advocacy groups such as the National Council of La Raza, the League of United Latin American Citizens (LULAC), the National Association of Latino Elected Officials (NALEO), the Center for Community Change, Presente.org, Voto Latino, the Labor Council for Latin American Advancement, and the Hispanic Federation.
Those groups are part of a national bus tour of the country's leading Hispanic outreach organizations that hold voter registration events.