Tuesday, July 31, 2012

Pierola on opening edison: food+drink lab

Posted By on Tue, Jul 31, 2012 at 3:05 PM

Chef Jeannie Pierola opens her latest project, edison: food+drink lab, in Tampa on August 7.
  • JAMES OSTRAND
  • Chef Jeannie Pierola opens her latest project, edison: food+drink lab, in Tampa on August 7.
Chef Jeannie Pierola won renown last decade for overseeing the kitchens at Sidebern’s and Bern’s, and attracted plaudits more recently for her pop-up restaurant concept, Kitchenbar.

But her latest venture, Edison: food+drink, promises to be a departure from her fine-dining background.
“Call it a gastropub or a diner,” Pierola said Monday. “I want it to be an everyday joint that serves really amazing food unpretentiously.”
The concept has been in development over the last few years.
“It’s an everyday inventive kitchen,” Pierola said. “A place where everything we do is first class in execution and quality.”

Pierola wants to play on her customers’ sense of the familiar with specials like the egg of the day.
“It will be representative of something you recognize or are familiar with,” Pierola said. “We are reaching out locally to get the best products possible.”
The name Edison is derived from the location — the corner of Edison and Kennedy in the former home of Knife & Co., which closed shortly after Pierola operated her final Kitchenbar there — and from Thomas Alva Edison, über-inventor.
“That’s what we want to do, invent.”

Pierola has enlisted some expert help in the kitchen, including chefs Patrice Murphy, formerly of The Refinery, and Allison Beasman, formerly of Knife & Co.
The restaurant will be open every day for lunch and stay open through dinner. Buddy Brew coffee drinks are on the menu and made-from-scratch juices, too.
“I want Edison to be a neighborhood joint you can just hang in,” Pierola said. “That’s why I’m keeping it open throughout the day.”

Edison: food+drink lab opens Tuesday, August 7 at 912 Kennedy Boulevard in Tampa.
“We’ve deepened the repertoire and skill set,” Pierola said. “Edison is going to be a fun and delicious place.”

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