Wednesday, May 25, 2011

Mojo Books & Music stages its grand re-opening this weekend

Posted By on Wed, May 25, 2011 at 11:42 PM

Few independent businesses in the Tampa Bay area can sell Pink Floyd records and the assorted works of F. Scott Fitzgerald in the same store and stay out of the red. Mojo Books & Music is an exception.

Mojo is not only doing well, but has expanded, moving a few doors down to a bigger space in the same USF area plaza. At 4,200-square-feet, it's double the size of the old storefront (photo below).

This Sat., May 28, owners Danny Drummond and Melanie Cade celebrate Mojo's success with a Grand Re-Opening, then host their very first in-store performance with Bonnie "Prince" Billy & the Cairo Gang the following Sun., May 29. (Click here to read Scott's story on the artist.)

The re-opening features live music by nine local bands and drawings for gift certificates throughout the day (more information and complete schedule after the jump).

With the new expansion, there are more than 75 book shelves, at least 25 vinyl and CD racks and a coffee and tea bar that features Kahwa coffee and Rishi Tea. These brands are organic and fair trade, which means the prices are the same as Starbucks but the quality is much better and you're not selling out to a major corporate coffee maker that burns its beans for flavor.

One of the highlights of the coffee bar is the 3-foot, slow-drip Yama tower (pictured right) that produces the genesis for iced coffee. Although it looks like a retired chemistry prop from Mel Brooks' Young Frakenstein, it actually lowers the acidity of the coffee and curbs the bitterness.

Another highlight is the pour-over bar, which specializes in singular-brewed cups. Now you can sip on your hand-crafted carmel macchiato while flipping through The Best of the Joy of Painting with Bob Ross (yes, this is a real book I found at Mojo, and yes, it is awesome).

Aside from the expansion and the newly added bar, the true character of Mojo still exists: it is a place within the community where Tampa residents can buy, sell and trade books and vinyl from private owners, not faceless corporations.

Schedule for Saturday:
Noon - Nameless Grace
1 p.m. - Tyro Enigmatic
2 p.m. - November Foxtrot Whiskey
3:30 p.m. - Elliot Ness Show
4:15 p.m. - Tesla Family
5 p.m. - Special People's Club
6 p.m. - Stellarhead (formerly Zeus Blackfoot)
7 p.m. - Hello.Invade
8 p.m. - Red Rockits

New regular hours:
Monday-Friday: 7 a.m.-9 p.m.
Saturday: 8 a.m.-9 p.m.
Sunday: 8 a.m. - 7 p.m.

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