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Friday, January 15, 2010
Are those "green" products all they're cracked up to be? Find out at Ecoscene
Posted by Katie Machol on Fri, Jan 15, 2010 at 9:51 AM
Ever wondered if all of those products touted to be "green" really are just that? Find out if you're making a good purchase or just being greenwashed by visiting Ecoscene - a site that tests green/natural/organic products and services to inform their readers of what they're purchasing - if it's really all it's claimed to be - to help them make greener consumer choices. (I like to say it's Consumer Reports gone green.)
They provide "unbiased, authentic, consumer experienced information on green products" to make sure you know what you're purchasing through "asking questions, thoroughly testing, and providing valuable unbiased feedback about eco friendly products and services". They are also currently in partnership with Georgetown University McDonough School of Business for green focused market research projects.
Ecoscene evaluates the following factors (where applicable) to each product/service:
-Functionality: Green product performs as expected.
-Organic: Ingredients used have been grown or produced without pesticides or chemicals polluting the planet - or your body.
-Materials: Made from recycled materials, such as plastic yogurt cups, renewable resources, or non toxic materials.
-Conservation: Helps you use less water, electricity, or other natural resources.
-Disposal: Can be recycled or will biodegrade.
-Packaging: Uses minimal and/or recycled packaging.
The site also has a very informative blog where they list their most recent findings and also give useful green tips. You can also sign up for their e-mail newsletters to be informed on their latest finds. Bonus: If you simply sign up for their e-mail list, you automatically become eligible to receive deals and discounts from participating vendors featured on their site.
On a personal note, I was very pleased to see their favorable reviews on some of the products I currently use and those on items I was wondering whether or not to purchase. This site will surely be one that I visit regularly.
As I've said before: Know what you're purchasing - be an informed consumer. This applies not only to food, but anything you put on/in your body, use in your everyday life, and surround yourself with in your environment.
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