Tuesday, September 1, 2009

Giveaway Fail!: Domino's Pizza gives free food ($25 gift cards) for 9-9-09 birthdays (kinda), and starts delivering cake

Posted by Brian Ries on Tue, Sep 1, 2009 at 10:40 AM

click to enlarge dominos-chocolate-lava-crunch-cake-300x202.jpg

That's right, Domino's Pizza will commemorate the latest triple number repeating date with free $25 gift cards to people celebrating birthdays on that vaguely historic date. Don't think you need to buy the company's ubiquitous and forgettable pizza with that free cash, though. Domino's has also added Chocolate Lava Crunch Cakes to their repertoire --

"oven-baked chocolate cakes, crunchy on the outside, with rich warm flowing chocolate fudge inside. Inspired by a combination of chocolate and textures, Chocolate Lava Crunch Cakes satisfy chocolate cravings."

But, this free food comes with a catch:

Details after the break -

You have to be turning 9 or 99 to get the deal. And Domino's is limiting the prize to the first 99 qualified applicants who enter before 9/30/09. That means they're spending a paltry total of $2,500 on this big marketing campaign.

Epic giveaway fail.

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