- Field Day |
- Buildings Alive |
- Visions |
- CLGBT |
- Green Community |
- Fun & Free S#!T |
- Crossword |
- CL Space |
Friday, February 20, 2009
Pepsi Throwback will contain real sugar
Posted by David Davisson on Fri, Feb 20, 2009 at 4:19 PM
Perhaps you've seen the recent televised propaganda commercials from the high fructose corn syrup lobby (aka the Corn Refiners Association). It turns out they might have reason to be nervous. In addition to the bad rap they've gotten in works like Michael Pollan's Omnivore's Dilemma, they now have to face the possibility of a pro-sugar marketing blitz.
"Starting April 20, Pepsi will sell cans of Pepsi Throwback and Mountain Dew Throwback, which will be made with real sugar instead of HFCS."
After the jump is a YouTube parody of the HFCS ad.
"A response to the Corn Refiners Association's "Sweet Surprise" ad campaign."
Comments (5)
Showing 1-5 of 5
like
dislike
Just like politics, scientific literature is subect to spin. PR folks been spinning processed food for a while..poor sugar got pushed out the door, ruining some national economies along the way. Its good people are waking up and saying f*ck u to the propaganda. As a pharmacist I can tell you the metabolic diseases are out of control, especially among the youth. HCFS is part of the problem, but we should look at our attitudes toward consumption. BTW I am glad the video ended before the sex scene..I am sure the unedited version is in the sex and love section http://blogs.creativeloafing.com/dailyloaf/rishi/
Of course you'd never see an ad like that on tv. And speaking of spin, the sweetsurprise website is an awesome example. Their "myth vs. fact" section doesn't really confront any substantive arguments, instead it sets up straw man arguments and then knocks them out of the park! Unfortunately, a lot of people are to believe it just because they saw it on a slick-looking site on the prestigious Internet.
Snapple is also jumping on the sugar bandwagon and dumping HFCS. http://cityroom.blogs.nytimes.com/2009/02/19/reading-the-tea-leaves-snapple-refreshes-itself/
I think it is them responding to their market change. We used to not care what was in our food, as long as it was cheaper, richer and plentiful..(rather unnatural). So they accommodated us with HCFS, simple carbohydrates, salt and tons of artificial foods. NOw we do care they have to adjust as their target audience adjusts. They don`t really care, as long as the Snapple (or whatever products sells). As much as I hate to say it, our greed had created a vacuum waiting to be filled, and not just with food products. I think as we become smarter food consumers this may all change. As it is we are in a culinary renaissance. There is a move back to traditional foods and preparations as in many cases modernization has not proven to get us better food/drink
Latest in Daily Loaf
-
V.M. Ybor neighbood to City Council: We don't want Trinity Cafe to relocate here
Dozens came out to protest the facility coming into their neighborhood.
-
USF held hostage by legislative terrorism
What's JD Alexander want? Simple. A new, taxpayer-funded university in Lakeland that he can take credit for and potentially lead.
-
Told that the city's bond rating is at stake, Tampa City Council supports major increase in garbage rates
Councilmembers Suarez and Cohen said they hated raising rates, but worried more about the city losing its bond rating.
- More »
Top Commenters
