(noun): Contemplation of one's navel as part of a mystical exercise.
Or, alternately: A blog post about blogging.
Permit me to retroactively introduce myself. I'm the new intern/sycophant here at CL this fall. I even have my own cubicle! (Out in the hallway, where the paid staffers mock me at every turn.) Before this, I spent about seven or so years learning my craft (fucking around in various writing classes, usually half-drunk), only to discover that it's now all but obsolete -- at least in the way I'm accustomed to, thanks in part to an ominous entity known as the "blogosphere".
You see, I have a confession to make: As a self-professed "real" (i.e. print) journalist, I've got some reservations about this whole blogging thing. And, based on some chatter around here, I suspect I'm not entirely alone.
Who cares? What's so bad about blogging, anyway?
Rather than get all Buzz Bissinger on your asses, I think now might be a good time to delve into some self-reflection on the subject.
I suppose the most problematic thing for me is the fact that, well, the only prerequisite for blogging is internet access. That pretty much means anyone can do it. No fancy J-school degree; no dog-eared copy of Strunk and White; no mastery of the semicolon required. Nada. Just a keyboard and an opinion.
Obviously, this does nothing to reinforce my ego as a classically-trained newsma -- er, newsperson. Where's the craftsmanship, goddammit? Maybe the great sportswriter Red Smith was right when he said, "There's nothing to writing. All you do is sit down at a typewriter and open a vein."
There's also the sinking feeling that, at the tender age of 26, I'm already a media dinosaur. The truth of the matter is that as more and more people get their information fix from online sources, newspapers and magazines are fast becoming quaint relics of yesteryear. Why wait a day, a week, or even a whole month(!) for the print version when up-to-the-very-millisecond breaking Action Newstertainment can be viewed with the click of a mouse? Despite our best efforts to stay relevant, we're ultimately fighting a losing battle; and it won't be much longer before the only reason anyone picks up a newspaper or magazine is so they'll have something to look at while taking a shit. Soon after that, everyone will just start bringing their laptops with them instead.
Philistines, the lot of you.
But, as the shopworn axiom goes: "If you can't beat 'em, join 'em. Then get them drunk and steal their wallets." The interwebs are where it's at these days, and blogging is here to stay. Still, posting in one feels kind of like cheating on a long-term girlfriend -- even if she is about four centuries older than I am.
You know what the scariest thing is, though? It's the notion that while I like to think I'm pretty decent at telling other people's stories, there's also a good chance that my own anecdotes aren't that interesting by comparison. As a reporter, I've gotten used to asking other people what they think; as a blogger, I'm not only being held responsible for my opinion -- I'm also more or less obligated to make it more entertaining than the next guy's. And my competition is no longer limited to newsrooms; in this case, it's pretty much everyone out there with something to bloviate about.
Now, that's fucking terrifying.
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Blogs are like assholes nowadays -- everyone has one and the majority stink. But welcome to the poophole society, nonetheless!
I began my career designing pages and ads. I'm only 32 and when I started, we were still using wax rollers to paste up flats! I wasted a lot of time learning print applications, when I should have been learning web design. Advertising is similarly shifting to more immediate, niche markets. And with the shift in marketing to web and mobile, those die-cut or specially-inked print supplements or ad campaigns will soon be a thing of the past. (Unless created as a promotional artifact themselves, similar to what Scion does with their "magazines.") The best we can do is to try and stay flexible and ahead of the curve. That's the advantage of being young, right?
Keeping up with change is as important as being diverse and having a solid connection to the basics, and the "old ways." You will be better prepared than your fellow bloggers if things in the digital world short circuit. Although, I can image in the not too distant future that blogging will be obselete. The "new, new" media will be devices that download and upload content wirelessly directly to and from the brain. Also, by that time the human process of "taking a shit" will be obsolete I'm quite sure. That's when newspapers will be shit out of luck. Until then, keep picking up newspapers and magazines and reading them, or just look at the pictures. They can be taken to places other than the bathroom, they don't cause brain cancer, they don't need to be recharged, programmed or plugged in and are quite easy to follow, often entertaining and readily available without a signal, wires or a tower. Hell, Creative Loafing is FREE all over town, no wireless bill, roaming fees, programming hassles.