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Tuesday, July 24, 2007
Creative Loafing expands into Chicago and Washington
Posted by Ben Eason on Tue, Jul 24, 2007 at 6:23 PM
A message from Ben Eason, chairman and CEO of Creative Loafing, Inc.:
Creative Loafing Inc. completed an acquisition on Monday that nearly doubles the size of our company. Two of the nation’s most outstanding alternative newsweeklies — the
This is a big step for us. I’m confident it will enhance our mission: to help urban explorers enrich their lives and strengthen their communities. We are thrilled that CL will be in a better position to lead our industry of alternative newspapers into the excitement of new local search, the next model for online classifieds and better ways to connect with people who share similar passions for culture and life. We hope you’ll continue to push us to meet your needs for content and that you’ll continue to share our hopes for the future of our civic life. This is the essence of what Creative Loafing is all about.
There has never been a more exciting or challenging time in the publishing business. Unlike the dailies, we have a real connection with young, sophisticated readers who share our unconventional perspective on the world and on their communities, and with people of all ages who relish experiencing the cultural assets in the cities where
We’ve built that relationship by providing hard-hitting journalism, comprehensive “see and do†listings, award-winning criticism, insightful columns and, increasingly on the web, a lively exchange among our readers about local politics and culture.
None of that changes with this acquisition. In fact, we think the combination will give us new resources to expand and to better serve our audience and advertisers.
Over the last few years, we’ve begun publishing zoned advertisements; expanded web offerings with such features as blogs, podcasts and deals for readers; and developed a suite of exciting, fun events that appeal to our audience of urban explorers. We’ve transformed ourselves into a company that offers all kinds of new platforms and tools for our audience of active, educated people.
Some of you remember the beginning of these newspapers. We’ve been a part of Atlanta since my folks, Debbie and Chick Eason, founded the first Creative Loafing in Atlanta in 1972. We expanded to Charlotte in 1987, Tampa in 1988 and we expanded into Sarasota in 1999. We are a minority investor in the Birmingham Weekly. My sisters, Taylor and Jennie, work with me at Creative Loafing, and this is still very much a family business.
Now we have two major additions. The Chicago Reader, founded in 1971, was one of the first alternative newspapers in the country. It now has an average weekly circulation of 135,000 papers. The Washington City Paper, founded in 1982, has an average circulation of 80,000. Our acquisition also includes the Straight Dope column, whose website (straightdope.com) has nearly 2.3 million page views every month.
Creative Loafing Inc. now has a total circulation of over 500,000 papers and more than 10 million page views online every month. We think we’ll be more attractive to national advertisers than we were separately, and it will be a real advantage to combine forces in expanding our web publishing.
This acquisition reflects our confidence in the future of alternative publishing. Certainly, we will serve our audience and advertisers better than ever before.
Comments (40)
Showing 1-40 of 40
I hope you don't lay off all the faithful employess that the Reader has employed.
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Please keep as many current READER employees on payroll as possible. Especially the DRIVERS!
I hope C.L.'s practices reflect their mission! You've acquired a beautiful paper supported by a kick-ass staff!
I hope the best for the new and improved Reader...just keep the people who make it work (i.e. drivers).
Congratulations to Creative Loafing ! To those of you in Chicago and Washington, you are getting a great ownership team without the big corporate mentality. Now that the small stuff is out of the way, we are wondering if they are coming after the big stuff - the Davis Islands Community News. Good Luck . Bill Sharpe, Publisher Davis Islands Community News
I also hope you are going to keep the wonderful staff that help make the reader the great publication and made you want to acquire the paper. Your loyalty to the employees will not go unnoticed.
Please immerse yourself in Chicago and get to know the employees of the Reader. It might be harder to axe them. These are the people that made the Reader the shiny "product" you just acquired. We know you need to make money and that if you wanted to make real money you probably would have gotten out of the business long ago. So kudos for having a vision, a plan, etc. And thank you for adding the Reader to your network. You chose the Reader, but the Reader has yet to embrace you. It will if you respect its employees and straight shoot. The readers will follow suit, as will the almighty dollar.
Please keep the drivers of this paper employed. They would already know what to do and they do it well. A lot of them I know personally, and they count on this income. Please consider!
By all means, keep the drivers. They do a great job. Keep the writers too. And the editors, and the photographers, and the cartoonists (although if you can get Jim Woodring on board you might make me take back all the things I said about Creative Loafing when I lived in Charlotte, which were basically that it didn't meet my informative, entertainment or intellectual needs in the slightest). What you bought in the Reader is something to learn. Learn it. Take away my paper and I will never forgive you.
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